"A million dollars isn't cool. You know what's cool?"

"A billion dollars."

-The Social Network

FACEBOOK HAS BECOME A MULTI-BILLION DOLLAR SOCIAL NETWORKING INDUSTRY GIANT, WITH OVER 900 MILLION USERS.

If you saw the movie “The Social Network”, you have a good idea of how far Facebook has come since 2003.

It started off in Mark Zuckerberg’s Harvard dorm as a game called, ‘Facemash’ and then the dramatic name change from: The Facebook- to just Facebook.

I've been on Facebook since 2007, and it seems like it changes everyday. We never used to have the 'stalking abilities' that we have today. What do I mean by that? Well-

Example:

YOUR NEWSFEED: 

[Your friend from work] wrote "I MISS YOU" on [her sister's boyfriend's brother's friend's mom's (aka someone you're not friends with)] wall. 

[Your second cousin, twice removed] is going to [an event half way around the world] hosted by [some French guy].

'Stalking Abilities': The stuff we can see our 'friends' doing on Facebook- even if we aren't friends with the person they're said to be interacting with.
(i.e. WHY do YOU need to see that your friend from work is missing her her sister's boyfriend's brother's friend's mom?!)
Let's face it, Facebook continues to outdo itself in the 'privacy' (or lack there of) department. It's not all bad though. Consider it from a crazy ex-girlfriend's point of view... She can see everything!!!-
Ok maybe let's just consider this from an organization's or company's point of view,

EXAMPLE:

Your company- Tony Walker & Company (Local business, Williamsville, New York)

First step: Create fan page
Second step: Get people to 'like' it! (Employees, invite patrons, advertise in-store, etc.) Once people start liking your page, that will show up in THEIR friends' newsfeeds. "Sally Walker and 2 other friends like Tony Walker & Co." This will lead to more 'likes' on your page, and increased visibility of your company.
Third step: *MOST IMPORTANT* Keep up with your page!!! Update as much as possible about upcoming events. Interact with your fans. Post pictures, videos.
If you simply create a page, get your 'likes', and fail to update it- people are going to forget about you, and you won't increase your Facebook fan base. 

Taken from the Tony Walker & Company's Facebook Page

Like I said before,

FACEBOOK HAS BECOME A MULTI-BILLION DOLLAR SOCIAL NETWORKING INDUSTRY GIANT, WITH OVER 900 MILLION USERS.

It's extremely important to communicate through social media. 
INVITE people to events that they might not otherwise know about unless they're a regular customer.
REMIND them of your services.
ENCOURAGE them to take action.

Best of all- Facebook is free.

www.facebook.com